山东莒县浮来山旅游度假区总体策划

委托方：莒县海汇集团

项目地: 山东省日照市莒县浮来山镇

Client: Haihui Group of Ju County

Project Location: Fulai Mountain Town, Rizhao City, Shandong Province, China.

项目概况：

项目地以浮来山风景区为核心，扩展至山下，面积共计7582亩。

浮来山省级风景名胜区，4A景区，以4000年银杏树知名。

山下主要特征为村庄、农田及散落其间的废弃采石矿坑。

归派策划：

宣传口号：天下银杏王   世外浮来山 

把浮来山融入“仙境海岸”大品牌，塑造项目新高度

打造以“佛树”和“仙境”为主题的旅游区

提出以新兴市场为指向，将新兴文化注入文化资源

并围绕核心产品配套旅游服务，形成浮来山文化旅游综合体

Overview:

This town is based on Fulai Mountain scenic spot and its surroundings, it covers an area of 7582 Chinese acres in total.

Fulai Mountain is a 4A provincial-level scenic spot and it’s famous for ginkgo trees which has more than 4000 years’ history.

Under the mountain, the landscapes mainly include village areas, farmland and abandoned quarries and mines 

Our Planning:

Slogan: Fulai Mountain, the Kingdom of Ginkgo and Paradise of Living

Integrating Fulai mountain into the brand of “The Coastal Wonderland”

Create a tourism destination with the theme of” Buddha tree” and “Wonderland”

Put forwarder the concept of emerging markets oriented, and integrate its culture into local culture

Based on its tourism products and related service, create a Fulai culture based tourism destination